JAM Enterprises is an entrepreneurial club that started at Avonworth Primary Center. The club meets weekly to combine their creativity and compassion to help others. Their efforts in 2017-2018 led to the creation of the #bethekindkid campaign. Their message encourages kindness and has spread not only throughout our school community, but throughout the Pittsburgh area and beyond. JAM has now sold over 20,000 #bethekindkid t-shirts. Profits from the shirts go to the American Cancer Association. During the 2017-2018 school year, JAM Enterprises was also able to donate approximately $3,000 to local charities, as well as contribute to the Greater Pittsburgh Food Bank.